Žijeme Londýnem

Yet the largest communication campaign initiated by the Czech Olympic Committee (ČOV) introduced the public to the Olympic ideas and also motivated the public to actively support Czech athletes on the XXX. Olympic Games in 2012. As a part of the campaign, large scale photographs reminiscent of the best moments of the Czech athletic history were showed in an outdoor exhibition and an original English double-decker equipped with top notch multimedia technology was introduced. Last but not least, the campaign also visited schools with an educational program for children on 6th and 7th grade bringing Olympians to classes for moderated chats entitled “Everyone can be the winner”.

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